Graphic Design, Branding, & Community Management
During the pandemic, I transformed my lifelong art practice into a thriving freelance career, teaching myself graphic design, brand strategy, and the full Adobe Creative Suite to create work that is as intentional as it is visually compelling. What started as an art hobby evolved into a powerful tool—one that allows me to design with purpose, build brands with integrity, and uplift communities through thoughtful, story-driven visuals.
My work is more than aesthetics; it’s shaped by the community-centered values I live by. Whether crafting a brand identity, strategizing social engagement, or designing materials that resonate, I approach every project with a commitment to accessibility, authenticity, and impact—ensuring that design isn’t just beautiful, but meaningful.
Mad Valid Podcast
About
Andrea Negrete is the design and editing lead for Mad Valid Podcast, where she was brought on to build the brand from scratch—shaping everything from visuals to storytelling around Reyna Erika’s bold podcast personality, her 90s energy, and deep love for NYC.
From crafting the show’s distinct aesthetic to ensuring each episode hits with vibe, clarity, and intention, Andrea’s work bridges graphic design, editing, and creative direction, making sure MVP looks as good as it sounds.
la mission project
la mission project
Complete bran redesign for “la mission project”, A cultural group that produces and supports the strategic implementation of innovative, artistic ideas and plans towards social change. The founder, victor Cervantes jr. wanted to pull on their personal cultural background as inspiration for this brand.
Musical Theatre Factory
About
“At MTF, We develop changemaking new musicals in a joyous, collaborative community free from commercial constraints. We are committed to dismantling oppressive ideologies toward collective liberation, centering artists who exist in the intersections of underrepresented groups. We foster innovation of form and genre, and inspire civic discourse as a radical incubator, accelerator, and laboratory. We challenge monolithic thought and collaborate as a community in a rigorous environment. We model how being inclusive creates lasting impact on the field and society at large.”
As Director of Community Relations + Communications at Musical Theatre Factory (MTF), Andrea Negrete leads the organization’s storytelling, engagement, and communications strategy to ensure that MTF’s mission and impact resonate across its community and keeps artists at the center.
Using an inherited brand guide, Andrea manages all aspects of marketing and communications, including developing language for programming, crafting email campaigns, overseeing website and newsletter copy, curating social media content, and shaping donor and press messaging. They also facilitate community engagement initiatives, ensuring that MTF remains a welcoming, responsive, and artist-centered space.
With a background in new work development, facilitation, and visual storytelling, Andrea integrates their experience as a multi-hyphenate creative to build strategic, accessible, and deeply human-centered communication models that uplift the voices of artists, donors, and community members alike.
Hound Dog
“In Melis Aker’s world premiere play HOUND DOG, a young musician returns from abroad to her hometown of Ankara, Turkey to look after her widowed father. Forced to reckon with the family and community she left behind, an investigation into her grieving parent’s strange pilgrimage to Graceland unravels into a sonic mirage of memory packed with humor, nostalgia and the love we cultivate across generations. Directed by Machel Ross with music by Aker and the Lazours, this cross-cultural jam-session-meets-play explores the winding path towards forgiveness and belonging. A co-production with PlayCo”
Andrea Negrete designed the show poster for Ars Nova + PLayCo’s production of Hound Dog by Melis Aker
Hike The Good Hike
About
“At HTGH, our mission is to enhance mental wellness by advocating for social prescribing through nature, fostering resilience and connection through shared stories and authentic community engagement.”
Andrea Negrete consults with Hike The Good Hike (HTGH) as they establish themselves as a nonprofit, guiding their brand identity, storytelling approach, and community engagement strategy. She ensures that HTGH’s messaging remains cohesive, impactful, and deeply aligned with their mission—advocating for mental wellness through nature and storytelling.
Andrea’s work includes:
Developing HTGH’s voice and tone framework to reflect their values of community, resilience, and advocacy.
Crafting strategic messaging for social media, newsletters, fundraising campaigns, and donor engagement.
Designing and implementing community engagement initiatives that encourage participation and shared storytelling.
Supporting long-term brand strategy, ensuring HTGH’s growth remains mission-driven and community-centered.
As HTGH finds its footing, Andrea plays a key role in building a strong foundation for communication, outreach, and engagement that will sustain and expand its impact.
The Peel for Citrus
About
The Peel: Internal Newsletter for Citrus
During the height of the pandemic, Citrus emerged as a vital space for community care, rooted in the 8 pillars of wellness. As part of this mission, Andrea designed and managed The Peel—an internal newsletter that served as the glue keeping our team and stakeholders informed, connected, and supported.
Beyond recapping meetings and organizational updates, The Peel prioritized holistic wellness, offering book recommendations, alternatives to Amazon, local businesses to support, regional news, recipes, curated work music mixes, and a preview of upcoming meetings. It was more than just an internal document; it was a reflection of Citrus’ values in action, ensuring that while we showed up for the community, we also showed up for each other.
Visual Art
My foundation as an artist is rooted in painting, with gouache as my preferred medium. Through color, texture, and symbolism, my work bridges the personal and the communal, blending Southwest Chicanx aesthetics with astrological, historical, religious, and queer ancestral imagery. My art is a reflection of identity, storytelling, and the unseen forces that shape us.
What began as personal exploration has grown into commissioned works, show posters, children’s book illustrations, and custom art pieces, each carrying the same intentionality and depth as my studio practice. Whether creating for myself or others, I aim to craft visuals that evoke, honor, and connect—offering space for reflection, representation, and the reclamation of stories often left untold.
